BIGFOOT COFFEE

Legends aren't born, they're well caffeinated. Be legendary.

To help reintroduce the brand in Vermont and build a loyal local following, we created a lighthearted campaign of handcrafted woodcut-inspired posters and social content that celebrates the folklore, character, and independent spirit of Vermont. With a distinctive visual style and a little humor, the campaign makes Bigfoot more than just another place to grab coffee. It creates an endearing connection with the community, giving locals something to smile about, talk about, and share. By building familiarity and affection for the brand, the work aims to turn curiosity into foot traffic and first-time visitors into loyal regulars. All brought together by a rallying cry that invites everyone to embrace a little Bigfoot spirit: